Department of Health and Aged Care
Give Up For Good
ProjectGive Up For Good
Date
May 2026
Description
The Department of Health and Aged Care’s public awareness initiative, Give Up For Good, addresses the personal health impact of smoking through a grounded, documentary-style narrative. Produced by BMF Sydney, the campaign captures the tension of nicotine dependence via raw, live-action footage and close-up vignettes. Utilizing moody lighting to frame domestic and outdoor environments, the creative direction leans into a restrained aesthetic. The execution focuses on the realities of the smoking experience, with production support provided by Good Oil.
Style
Documentary, Horizontal, Moody, Raw
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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