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Genesys, Laver Cup The Next Level of Experience Continues 2026

About

Genesys and the Laver Cup collaborate on a promotional campaign that explores the intersection of high-stakes competition and digital performance. The project features a sequence that transitions between cinematic studio portraits set against neutral backgrounds and expansive drone footage of an indoor arena. The creative direction, led by ONLYCH1LD, highlights the intensity of the event through focused live-action captures of athletes and coaches. By pairing precision studio lighting with atmospheric court-side imagery, the campaign emphasizes the scale and precision inherent in elite tennis production.

Brand

GenesysLaver Cup

Credits

ONLYCH1LD
Production
Max Cooper
Production Service
ONLYCH1LD
Agency / Creative
Orlando Film
Production Service
Milkhaus
Post Production / VFX

Industries

Tennis

Styles

HorizontalActionCinematicClean

Techniques

Drone footage
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