Genesys, Laver Cup
The Next Level of Experience Continues
Date
Jun 2026
Description
Genesys and the Laver Cup collaborate on a promotional campaign that explores the intersection of high-stakes competition and digital performance. The project features a sequence that transitions between cinematic studio portraits set against neutral backgrounds and expansive drone footage of an indoor arena. The creative direction, led by ONLYCH1LD, highlights the intensity of the event through focused live-action captures of athletes and coaches. By pairing precision studio lighting with atmospheric court-side imagery, the campaign emphasizes the scale and precision inherent in elite tennis production.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Drone footage
Industries
Tennis
Event
Australian Open, Wimbledon
Color
Royal Blue
Crimson
Background
White Seamless
Context
Brand Film / Corporate Video
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