Genesis

The New Guard

Brand

Date

Dec 2024

Description

Genesis expands its presence in the luxury automotive sector with 'The New Guard', a cinematic brand film that contrasts the sleek engineering of its SUV with rugged, atmospheric landscapes. The production leans into a low-key aesthetic, utilizing dramatic chiaroscuro and high-contrast night lighting to highlight intricate design elements and badge detailing. Captured with a focus on movement and atmosphere, the film incorporates expansive drone footage of coastal waters and rocky terrain. The project was developed by Innocean Australia, with production handled by Collider and ARC (Australia) providing additional support.

Style

Horizontal, Cinematic, Moody

Techniques

Low-key / chiaroscuro, Drone footage

Industries

Luxury Automotive

Color

Jet Black

Charcoal

Background

Rocky Coast

Context