Genesis: The New Guard
Brand
Date
Dec 2024
Description
Genesis presents The New Guard, a brand film that navigates a high-contrast nocturnal landscape to spotlight its latest luxury SUV. The film leans into an atmospheric aesthetic, utilizing drone footage to capture dark coastal terrain alongside detailed close-ups of the vehicle's exterior. Produced by Collider with creative direction from Innocean Australia, the piece emphasizes a moody, low-key lighting approach. The production maintains a cinematic tone throughout, with lens flares and cool-toned color grading defining the visual identity of the project.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro, Drone footage
Industries
Color
Jet Black
Charcoal
Background
Rocky Coast
Context
Brand Film / Corporate Video
Associated creatives
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