Genesis: Brilliantly Overthought
Brand
Date
Oct 2026
Description
The 'Brilliantly Overthought' campaign for Genesis highlights the design nuances of their latest luxury SUV within a minimalist studio environment. Directed by Jasmin Tarasin, the commercial centers on the tactile interaction between a subject and the vehicle’s refined exterior lines and interior features. Cinematography by Jeremy Rouse utilizes soft light to emphasize the deep finish of the SUV against a neutral backdrop. The production involves a collaboration between Innocean Australia and Rabbit, with post-production services provided by White Chocolate. The final edit by Gabriella Muir is paired with an original score by Byron J. Scullin.
Style
Vertical, Commercial, Warm
Techniques
Soft Light
Industries
Luxury Automotive
Color
Pure White
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
RabbitProduction
Jasmin TarasinDirector
Alexandra HayPartner
Lucas JennerPartner
Marcus ButlerExecutive Producer
Morgan HindProducer
Maddy de Wilde BarrProduction Manager
José Marquina1st AD
Jeremy RouseDirector of Photography
Nick Jackson1st AC
Michael AdcockGaffer
Daniel MillerLighting
Emerson AdcockLighting
James HopwoodGrip
James CoxProp Master
Anastasia PappasHair and Makeup
Katherine GreenWardrobe
Anousha ZarkeshCasting
White ChocolatePost Production / VFX
Gabriella MuirEditor
Yanni KronenbergColourist
Mosaic Music & SoundMusic / Sound
Byron J. ScullinComposer
Innocean AustraliaAdvertising Agency
Natasha DownsProducer
Benn SuttonExecutive Creative Director
Neil WalsheExecutive Creative Director
Laura ParkerCopywriter
Simon DallArt Director
Catherine CummingGroup Account Director
Julie LassabliereAccount Manager
Hayley PhillipsBrand Manager
Jenna du PreezProduct Marketing Manager
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