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Genesis: It's Electric

Brand
Genesis
Date

Oct 2026

Description

Genesis presents 'It's Electric,' an automotive campaign showcasing the design and performance of their luxury electric vehicle. The film utilizes cinematic tracking shots to transition between sweeping aerial drone footage of coastal landscapes and intimate close-ups of the vehicle's body lines and aerodynamic exterior details. The visual approach leans into live-action techniques, alternating between rain-swept forest roads and sun-drenched avenues. With a focus on fluid motion and refined color grading, the production captures the vehicle across diverse natural environments to highlight its modern profile. The project features sound design and music by Swell Sound.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries
Electric / EV
Color
Navy
Silver (metallic)
Background

Clear Sky

Context

TVC / TV Commercial

Associated creatives

Swell Sound
Swell SoundMusic / Sound
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