Genesis: The Genesis X Convertible

Jan 2024

Genesis documents the unveiling of the Genesis X Convertible, a luxury electric vehicle, during a coastal launch event in Malibu, California. The footage highlights the automotive showcase through a cinematic lens, focusing on the integration of modern vehicle design within a premium, open-air environment. Produced by Innocean USA, the film employs drone footage to establish the setting, balancing wide-angle views of the coastline with detailed shots of the vehicle's branding. The visual approach leans into golden hour lighting and clean, live-action techniques to emphasize the car’s presence at the event, supported by a bespoke soundscape from SoStereo.

Horizontal, Cinematic, Clean, Golden Hour

Drone footage

Residential Building

Brand Film / Corporate Video