Genesis: Status Go
Brand
Date
Jan 2026
Description
Genesis presents Status Go, a campaign for their luxury sedan featuring a mix of coastal highway driving and urban settings. The production, executed by BWGTBLD GmbH, captures the vehicle in motion against a backdrop of sunset lighting. With post-production and VFX handled by bEpic, the piece utilizes cinematic live-action techniques to emphasize vehicle design. The visual aesthetic is defined by warm color grading and golden hour lighting, leaning into an analogue film-inspired look.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Background
Road
Context
Advertising Campaign
Associated creatives
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