Genesis
No Brainer (original music)
Brand
ProjectNo Brainer (original music)
Date
May 2025
Description
Genesis brings its G80 sedan to the forefront in this automotive commercial, titled 'No Brainer.' The film features the luxury vehicle navigating a winding coastal road, with cinematography that emphasizes the car’s sleek silhouette and intricate design details through sharp contrasts. Employing a cinematic, monochrome aesthetic, the production uses live-action techniques to highlight the interaction of light and shadow across the exterior bodywork. The project was produced by Innocean USA, with an original music score composed by The Crystal Creative.
Style
Horizontal, Cinematic, Monochrome
Industries
Luxury Automotive
Color
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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