Genesis
Keep Beginning
Brand
ProjectKeep Beginning
Date
Jan 2025
Description
The 'Keep Beginning' campaign for Genesis explores the intersection of luxury automotive design and personal journey. Through a series of vignettes, the cinematic film bridges the gap between the precision of architectural sketching and the spontaneous movement of coastal exploration. Produced by Superprime Films with agency INNOCEAN, the project utilizes a desaturated palette and natural lighting to emphasize dramatic contrasts. The narrative flow moves from high-end studio environments to open-air coastal settings, grounding the brand's aesthetic in both craft and discovery.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Luxury Automotive
Color
Jet Black
Crimson
Pure White
Background
Sandy Beach
Context
Brand Film / Corporate Video
Associated creatives
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