Genesis: GV80
Brand
Date
May 2025
Description
Genesis introduces the GV80 luxury SUV through a cinematic commercial campaign. The film captures the vehicle in motion along a winding mountain road, utilizing drone footage to track the SUV against a backdrop of dense forestry. The edit leans into a live-action technique, alternating between tight, detailed shots of exterior badging and sweeping wide angles of the vehicle in action. Natural lighting highlights the SUV's finish, punctuated by on-screen graphic elements that frame the product introduction. Creative production was led by Innocean USA, with sound design and music curation provided by The Crystal Creative.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Color
Jet Black
Silver (metallic)
Background
Road
Context
TVC / TV Commercial
Associated creatives
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