Genesis: GV60
Brand
Date
Dec 2025
Description
Genesis highlights the performance and design of the GV60 in this automotive commercial. The film showcases the all-electric SUV navigating urban and natural landscapes, with a focus on its metallic exterior, integrated navigation dashboard, and rapid charging capabilities. Produced with creative lead Innocean USA, the campaign utilizes a live-action technique to contrast the vehicle against varied ambient lighting conditions. The narrative is driven by sound design from MAS-Music and Strategy, incorporating graphic overlays to detail range and technology features.
Style
Horizontal, Commercial
Industries
Color
Slate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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