Genesis highlights the performance and design of the GV60 in this automotive commercial. The film showcases the all-electric SUV navigating urban and natural landscapes, with a focus on its metallic exterior, integrated navigation dashboard, and rapid charging capabilities.
Produced with creative lead Innocean USA, the campaign utilizes a live-action technique to contrast the vehicle against varied ambient lighting conditions. The narrative is driven by sound design from MAS-Music and Strategy, incorporating graphic overlays to detail range and technology features.
