Genesis: G70 - Crafted To Perform

May 2025

Genesis presents the G70 luxury sedan in this commercial film, highlighting the vehicle’s dual identity as both a technical feat and a high-performance machine. The production shifts between meticulous engineering processes in a wind tunnel and the visceral intensity of track-based action. Crafted with creative input from Innocean USA, the film balances clinical close-ups of interior leather detailing with sweeping aerial perspectives. Throughout the piece, the narrative captures the car’s capabilities across varying environments, from wet asphalt to challenging snow-covered terrain, utilizing cinematic drone footage and macro cinematography to define its presence.

Horizontal, Action, Cinematic

Macro, Drone footage

Garage

TVC / TV Commercial