Genesis: Feel Every Detail
Brand
Date
Mar 2024
Description
Genesis brings a focus on craftsmanship to its latest luxury automotive campaign, titled Feel Every Detail. The film highlights the design evolution of its electric vehicle line, moving between the exterior's signature lighting and the textures of the interior cabin. The spot utilizes warm lighting and high-contrast shadows to emphasize tactile elements such as quilted leather upholstery and precision-engineered controls. Cinematic in its execution, the work employs slow motion to capture the vehicle's design language, with original sound design provided by SOUTH music.
Style
Horizontal, Cinematic, Warm
Techniques
Slow motion
Industries
Color
Pure White
Espresso
Rust
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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