Genesis: Born to create
Brand
Date
Sep 2025
Description
This automotive campaign for Genesis, titled Born to create, highlights the brand's luxury SUV through a series of sweeping, high-altitude sequences. The spot leans into drone footage and cinematic framing to showcase the vehicle navigating diverse terrain, from jagged mountain ranges to expansive coastal roads. The commercial, produced by INNOCEAN, pairs these wide-angle landscape shots with moody, intimate close-ups of a central figure. By juxtaposing the precision of the vehicle's design against warm, natural environments, the project emphasizes a sense of exploration and deliberate movement.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Espresso
Silver
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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