GEICO: It's What You Do: Horror Movie
Brand
Date
Jul 2024
Description
GEICO expands its ongoing 'It's What You Do' campaign with a new commercial spot titled 'Horror Movie'. The project leans into genre parody, translating classic horror tropes into a dark comedic scenario that features a group of individuals making frantic survival decisions in a suspenseful, nocturnal setting. Executed with a live-action technique, the spot utilizes cool blue color grading and cinematic lighting to establish an atmospheric, moody aesthetic. The production was steered by agency The Martin Agency, with Hungry Man US handling production duties, Mackenzie Cutler on post-production and VFX, and Rainmaker Studios managing music and sound design.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Background
House
Context
TVC / TV Commercial
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