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Brand
GEICO
ProjectIt's What You Do: Horror Movie

GEICO It's What You Do: Horror Movie 2024

Associated creatives

The Martin Agency
The Martin AgencyAgency / Creative
Hungry Man US
Hungry Man USProduction
Mackenzie Cutler
Mackenzie CutlerPost Production / VFX
Rainmaker Studios
Rainmaker StudiosMusic / Sound

Tags

group of four people runningfour people runningpeople runningrunning outdoors at nightrunning outdoorshorror movie scene

Description

A group of four people flee through a dark outdoor setting at night, running past a house and arguing about where to hide. The scene features cinematic lighting, cool blue colour grading, and suspenseful movement as the characters make frantic survival decisions. The commercial spot parodies classic horror movie tropes with dramatic tension and dark comedic timing. Produced for GEICO as part of the Its What You Do campaign, the video showcases high production values and atmospheric visual effects.