Garnier Fructis
Garnier Fructis - Hair Filler
May 2026
This campaign for the Garnier Fructis Hair Filler line features a series of commercial spots showcasing diverse hair textures and styles, including long, curly, and straight hair. The production leans into a clean, studio-centric aesthetic, placing models against bright white tiled backgrounds punctuated by measurement markings to highlight product performance. The project was helmed by production house Obvious with additional production support from Derek Johnson. Creative development was managed by the agency Publicis Conseil, while post-production and VFX work were handled by Prodigious. This live-action work utilises a vertical format to engage mobile-first audiences.
Vertical, Commercial, Clean
Haircare
White Seamless
Advertising Campaign, TVC / TV Commercial
