Gap returns to the core of its heritage with the Fall/Winter 2025 campaign, focusing on essential denim silhouettes and foundational wardrobe staples. Photographed by Mario Sorrenti, the campaign leans into a minimalist aesthetic across a series of studio portraits, utilizing clean, soft lighting to emphasize the texture and wash of the denim collection.
The project features models Lena Mantler and Elliot Belot, with styling by Alastair McKimm that emphasizes relaxed cuts and contemporary layering. Creative execution across the series maintains a consistent editorial tone, prioritizing tonal clarity and composition.
