Gap

Sep 2025

Gap returns to the core of its heritage with the Fall/Winter 2025 campaign, focusing on the essential texture and versatility of denim. Photographed by Mario Sorrenti, the project leans into a minimalist aesthetic, utilizing a clean, neutral studio backdrop to emphasize the silhouette and wash of the seasonal wardrobe staples. The series features models Lena Mantler and Elliot Belot, with styling by Alastair McKimm that highlights relaxed fits and layered denim-on-denim combinations. The editorial imagery employs soft light and monochrome tones to maintain a commercial yet refined focus on the apparel. With casting by Samuel Ellis Scheinman, the campaign leans into a clean, understated visual language.

Vertical, Clean

High Street Fashion

White Seamless

Advertising Campaign