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·GapStudio Fall-Winter 2025 Campaign (Collection 03)

Apple Martin in a camel double-breasted coat against a neutral grey studio backdrop for GapStudio

Black and white portrait of Gwyneth Paltrow and Apple Martin posing together for the GapStudio fall-winter 2025 campaign.

Gwyneth Paltrow and Apple Martin in denim outfits posing against a grey studio backdrop for Gap Studio Fall-Winter 2025 Campaign

Gwyneth Paltrow wearing a black patent leather jacket and mini skirt against a light grey background

Gwyneth Paltrow and Apple Martin posing together wearing denim jackets against a seamless grey background.

Gap GapStudio Fall-Winter 2025 Campaign (Collection 03) 2025

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Gap introduces its Fall-Winter 2025 GapStudio collection through a series of portrait-led imagery. Creative director Zac Posen leads the campaign, which focuses on minimalist tailoring and modern denim staples against a neutral studio backdrop. Photographer Mario Sorrenti documents the collection, featuring Gwyneth Paltrow and Apple Martin in both colour and monochrome editorials. The campaign leans into a clean aesthetic, emphasising precise silhouettes and tactile fabrics through refined, direct composition. Stylist Alastair McKimm balances the collection's structure with soft, natural textures, utilizing a clean, minimalist technique to highlight the season's focus on essential wardrobe pieces.