Gap: GapStudio Fall 2026 Campaign
Brand
Date
Sep 2026
Description
Gap introduces its GapStudio Fall 2026 campaign, a minimalist fashion project focusing on structured tailoring. Creative director Calvin George Leung leads the visual identity, with photography by Daniel Jackson capturing a clean aesthetic marked by soft light and a controlled, vertical framing. The campaign features model Alton Mason and actor Esther Rose McGregor, highlighting a collection designed by Zac Posen. Styling is handled by fashion editor Alastair McKimm, with hair by Tomo Jidai and makeup by Aaron de Mey contributing to the polished, commercial imagery.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Denim
Background
Grey Seamless
Context
Advertising Campaign
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