Gap
GapStudio Fall 2026 Campaign
Brand
ProjectGapStudio Fall 2026 Campaign
Date
Sep 2026
Description
Gap introduces the GapStudio Fall 2026 collection through a campaign featuring model Alton Mason. The visuals lean into a minimalist aesthetic, utilizing a clean studio backdrop and soft lighting to highlight the structure of the seasonal denim pieces. The project was spearheaded by creative director Calvin George Leung, with photography by Daniel Jackson. The collection reflects the design vision of Zac Posen, complemented by fashion styling from Alastair McKimm. Technical details of the shoot were further supported by hair stylist Tomo Jidai and makeup artist Aaron de Mey.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim
Background
Grey Seamless
Context
Advertising Campaign
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