Gap introduces its GapStudio Fall 2026 campaign, a minimalist fashion project focusing on structured tailoring. Creative director Calvin George Leung leads the visual identity, with photography by Daniel Jackson capturing a clean aesthetic marked by soft light and a controlled, vertical framing.
The campaign features model Alton Mason and actor Esther Rose McGregor, highlighting a collection designed by Zac Posen. Styling is handled by fashion editor Alastair McKimm, with hair by Tomo Jidai and makeup by Aaron de Mey contributing to the polished, commercial imagery.
