Gap
Gap X Sandy Liang Campaign, Ph: Sophie Hur
Oct 2025
Gap collaborates with designer Sandy Liang for this fashion campaign, showcasing a blend of classic denim silhouettes and elevated faux-fur outerwear. Captured by photographer Sophie Hur, the imagery leans into a minimalist aesthetic, utilizing bright, even studio lighting to emphasize the rich textures of the apparel. The series features model Zhong Mei, with styling by fashion editor Kelly McCabe. The visual narrative incorporates editorial elements such as playful graphic stickers and digital accents, maintaining a clean, contemporary feel. Hair styling by Takuya Yamaguchi and soft, natural makeup by Sena Murahashi reinforce the youthful, approachable tone of the collaboration.
Editorial, Vertical, Clean
High Street Fashion
White Seamless
Advertising Campaign
