Gap: Gap X Sandy Liang Campaign, Ph: Sophie Hur

Oct 2025

Gap collaborates with designer Sandy Liang for this fashion campaign, capturing a blend of high-street staples and elevated textures. Photographed by Sophie Hur, the imagery leans into a clean, editorial aesthetic, utilizing natural light and stark studio backgrounds to emphasize apparel details like faux fur collars and denim layering. The series features model Zhong Mei and focuses on a contemporary, youthful mood, occasionally incorporating playful elements such as collage-style graphics, pixel-art, and holographic stickers. Styling by Kelly McCabe defines the silhouettes, while Takuya Yamaguchi and Sena Murahashi provide hair and makeup design to complement the collection's texture-heavy winter pieces.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign