Gap presents its Summer 2025 studio campaign, capturing a seasonal collection through a series of focused editorial portraits. The project centres on classic denim silhouettes, featuring a long blue slip dress as the focal point against a minimal, cream-draped backdrop.
Photographer Nick Sethi captures the collection using soft, natural light, emphasizing the textures of the apparel. Creative contributions include styling by Alastair McKimm, hair by Tomo Jidai, and makeup by Jamal Scott, with model Lila Moss appearing as the featured talent.
