Gap
GAP Studio Summer 2025
Brand
ProjectGAP Studio Summer 2025
Date
Jun 2025
Description
Gap presents the Studio Summer 2025 collection, an editorial fashion series that highlights seasonal denim staples through a minimalist lens. Captured by photographer Nick Sethi, the project leans into clean, vertical portraiture to emphasize the tactile quality of the textiles. The series features model Lila Moss, with styling by Alastair McKimm. The creative team includes hair stylist Tomo Jidai and makeup artist Jamal Scott, who worked alongside designer Zac Posen to define the aesthetic. The execution utilizes soft, natural light to maintain a neutral and direct tone throughout the imagery.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Denim
Beige
Background
Textured Backdrop
Context
Advertising Campaign
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