Gap: Gap Introduces GapStudio
Brand
Date
Apr 2025
Description
Gap presents GapStudio, a fashion editorial campaign featuring a collection designed by Zac Posen. Shot by photographer Mario Sorrenti, the project leans into a high-contrast aesthetic, utilizing monochrome film techniques to document the new garments. The series features models Alex Consani, Anok Yai, and Imaan Hammam, captured against clean studio backgrounds. The visual narrative centres on sculptural styling by Alastair McKimm, with makeup artistry by Diane Kendal and casting by Samuel Ellis Scheinman.
Style
Editorial, Clean
Industries
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
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