Gap
Gap Introduces GapStudio
Brand
ProjectGap Introduces GapStudio
Date
Apr 2025
Description
Gap introduces GapStudio, a fashion-focused initiative featuring photography by Mario Sorrenti. The campaign leans into a clean, editorial aesthetic, utilizing monochromatic and denim-forward silhouettes to highlight structure and form. Styling by Alastair McKimm frames models Alex Consani, Anok Yai, and Imaan Hammam, while makeup by Diane Kendal and casting by Samuel Ellis Scheinman complete the visual approach. These studio images employ directional lighting and analogue film techniques to emphasize the texture of the garments against neutral backgrounds.
Style
Editorial, Clean
Industries
High Street Fashion
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
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