The Gap Holiday 2025 campaign centres on a diverse ensemble cast gathered in a studio setting. Directed by Bethany Vargas, the film captures a collective of individuals dressed in seasonal apparel, highlighting a focus on knitwear and festive textures.
The production leans into a clean, commercial aesthetic. Photography by Bjorn Iooss emphasizes this bright and even visual approach, supported by styling from Caroline Newell and beauty work by Sami Knight and Lilly Keys. The content utilizes live-action techniques, presented in a vertical format.
