Gap
Gap Holiday 2025
Brand
ProjectGap Holiday 2025
Date
Oct 2025
Description
Gap presents its Holiday 2025 campaign, focusing on the brand's core offering of classic denim and knitwear essentials. Photographed by Rob Maxwell Clements, the series leans into an editorial aesthetic that highlights garment texture and clean lines. Featuring model Sasha Kichigina, the imagery employs soft, natural light against neutral studio backdrops. Hair stylist Dennis Gots emphasizes voluminous, natural curls to complete the look. The campaign maintains a contemporary, pared-back approach to holiday fashion.
Style
Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Forest Green
Royal Blue
Denim
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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