Gap returns to its heritage foundations with the Holiday 2025 campaign, focusing on staple knitwear and denim pairings. The imagery leans into a clean, contemporary aesthetic, utilizing a minimalist grey studio backdrop to highlight texture and garment detail.
The series features model Sasha Kichigina, captured by photographer Rob Maxwell Clements. The styling emphasizes a relaxed, layered approach, with hair styling by Dennis Gots. Through the use of natural light and editorial framing, the project centers on essential wardrobe pieces, maintaining a consistent focus on silhouette and material.
