Gap’s 'Before They Were Mine' project presents a series of portraits within the high street fashion space. Shot by photographer Erika Long, the campaign leans into a minimalist aesthetic, utilizing a neutral, seamless studio backdrop to focus on garment construction and fabric texture.
The series features models in coordinated denim looks, ranging from dark indigo raw denim sets to light-wash, relaxed-fit pairings. Using soft, diffused lighting and a commercial approach, the imagery highlights the structural qualities of the collection through dynamic, fluid poses and clean framing.
