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BrandFUTUR™
ProjectBrand Identity
Green square brand identity panel with debossed text for FUTUR against a concrete background with soft shadows.

FUTUR™ Brand Identity 2023

Associated creatives

Carme
CarmeGraphic Design
Simon Imanuel Lucas
Simon Imanuel Lucas3D
Missô Filmes
Missô FilmesMotion

Tags

futur brand identity panelfutur brand identitybrand identity panelgreen paneldebossed typography

Description

A square green brand identity panel for FUTUR is mounted against a textured concrete surface with diagonal shadow play. The panel features debossed sans-serif typography displaying headings including Transitional Regenerative Living, Absolute Community, Circular Economy, Positive Human Impact, and KÔN, separated by horizontal dividing lines. Additional small debossed technical text and data figures appear along the bottom margin. The lighting is soft and natural, highlighting the tactile matte texture of the green surface and the raised typographic relief.

Style

Commercial, Square, Earthy, Clean, Tactile

Techniques

Natural light, Emboss & Deboss

Color

Forest Green (80%)

Background

Concrete Texture

Context

Advertising Campaign