Freestyle Libre 3
Dawn
Brand
ProjectDawn
Date
Jun 2026
Description
Freestyle Libre 3 presents 'Dawn', a commercial campaign highlighting the practical integration of continuous glucose monitoring technology. The film centres on an elderly woman tending to her garden, showcasing the device's utility through the lens of daily routine and outdoor activity. Shot with live-action technique, the production utilises golden hour and natural light to create a consistent, warm aesthetic throughout the garden setting. The creative output from GREATERGOOD focuses on the intersection of healthcare technology and personal management.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Telecommunications
Color
Burgundy
Denim
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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