Freeform’s 31 Nights of Halloween features a seasonal beauty collaboration with Maybelline New York. The campaign centers on a transformation-focused makeup tutorial led by artist Melissa Doss, highlighting specific application techniques for the brand’s Super Stay range.
Produced by NuContext Creative, the project leans into a dark-fantasy aesthetic. The visual execution utilizes dramatic lighting and theatrical elements like candelabras to complement the seasonal theme, captured through a vertical commercial format.
