FOTL
Humble Designs
Brand
ProjectHumble Designs
Date
Jun 2026
Description
This public awareness campaign for FOTL, titled Humble Designs, examines themes of community and home during the winter season. Produced by GREATERGOOD, the project features a live-action narrative set within a Detroit neighborhood. The film utilizes a documentary approach to capture an adult and two children navigating a residential setting. The execution leans into a cinematic aesthetic, defined by muted daylight and the grounded atmosphere of a snow-covered environment.
Style
Documentary, Horizontal, Cinematic
Industries
Public Awareness
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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