FORMM: Brand Identity
Brand
Date
Apr 2023
Description
Graphic designer Michele Verze presents a comprehensive brand identity for FORMM. The work utilizes a palette defined by vibrant orange and deep blue, centered around a minimalist wordmark and a cohesive visual language that spans both physical collateral and digital interface concepts. The project incorporates clean typography across a variety of touchpoints, including stationery, outdoor signage, and brochure layouts. The execution leans into a minimalist aesthetic, often utilizing high-contrast color pairings and 3D render/CGI elements to ground the identity in a modern corporate space.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Context
Website / Web
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