Logo
A stack of vibrant orange business cards featuring the white FORMM logo, placed on a textured grey concrete surface.
Collage of digital brand identity mockups featuring vibrant orange backgrounds, UI elements, and portraits of smiling professionals.
A smooth spherical gradient shape shifting from deep indigo to warm orange with white typography reading FORMM
FORMM brand identity poster mockups displayed outdoors on an urban building wall above a sidewalk.
Brochure for FORMM brand identity featuring a smiling man in glasses on the cover against a white studio background
An orange book with a blue circular design next to a dark transparent box featuring white FORMM branding on a light purple surface.
A stack of vibrant orange business cards featuring the white FORMM logo, placed on a textured grey concrete surface.
Collage of digital brand identity mockups featuring vibrant orange backgrounds, UI elements, and portraits of smiling professionals.
A smooth spherical gradient shape shifting from deep indigo to warm orange with white typography reading FORMM

FORMM Brand Identity 2023

About

Graphic designer Michele Verze presents a comprehensive brand identity for FORMM. The work utilizes a palette defined by vibrant orange and deep blue, centered around a minimalist wordmark and a cohesive visual language that spans both physical collateral and digital interface concepts. The project incorporates clean typography across a variety of touchpoints, including stationery, outdoor signage, and brochure layouts. The execution leans into a minimalist aesthetic, often utilizing high-contrast color pairings and 3D render/CGI elements to ground the identity in a modern corporate space.

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