Bigger Burgers

Dec 2022

The brand identity for Bigger Burgers, developed by designer Michele Verze, establishes a cohesive visual system through a vibrant primary color palette and minimalist graphic language. The system utilizes bold typography and abstract geometric iconography to organize information across menus, packaging, and commercial interior signage. Techniques such as vector motion graphics and clean layout compositions define the brand's aesthetic. The project spans print collateral, including folded posters and billboard advertisements, alongside physical touchpoints like branded seating and product wrappers, maintaining a consistent application of high-contrast shapes and structured typography.

Horizontal, Commercial, Clean, Graphic

Typography

Fast Food