Bigger Burgers: Brand Identity

Dec 2022

Michele Verze delivers a comprehensive brand identity system for fast food chain Bigger Burgers, anchored by a high-contrast palette of red, yellow, and blue. The visual language centers on minimalist vector graphics and bold typography to establish a modern, structured identity across various touchpoints. The project spans physical and digital assets, including packaging, interior design, and large-format outdoor advertising. The graphic design work utilizes a consistent system of geometric icons and clean layouts to communicate menu offerings and brand elements with clarity. By emphasizing sharp color blocking and systematic composition, the identity creates a cohesive, high-impact presence for the brand.

Horizontal, Commercial, Clean, Graphic

Typography