Ford: Smile
Brand
Date
Aug 2024
Description
Ford presents 'Smile', a commercial spot highlighting the capabilities of their electric pickup truck. Set against a backdrop of winding mountain roads, the film features the vehicle transporting mountain bikes, emphasising outdoor versatility and modern performance. The narrative focuses on a family journey, capturing candid interactions within the cab. The production utilizes natural light and golden hour cinematography to define the atmosphere, complemented by live-action techniques to frame the automotive experience. Wieden+Kennedy New York led the creative development, with production handled by Iconoclast US.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Background
Mountain
Context
TVC / TV Commercial
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