Ford: Next Adventure
Brand
Date
Jun 2025
Description
Ford presents 'Next Adventure,' a commercial spot showcasing the utility and capability of its latest pickup truck. The film follows a family and their dog on a journey through rugged terrain, documenting the vehicle's role in a trip that shifts from an urban departure to mountain environments. Produced by Local Boy, the project leans into a cinematic visual language with a desaturated color palette. Through live-action techniques, the narrative highlights the truck's practical features—such as integrated power outlets and towing capacity—as the family travels across winding roads to reach a riverfront destination.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Scarlet
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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