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Ford: Lightning

Brand
Ford
Date

Apr 2025

Description

Ford presents the F-150 Lightning in this commercial piece, capturing the electric truck's performance across varied terrain. The film utilizes a low-key chiaroscuro approach, focusing on the vehicle's LED signature and structural badging through intimate, cinematic close-ups before moving into wide-angle action sequences. Set against an overcast rural backdrop, the footage leans into high-speed motion capture to emphasize the vehicle's agility on dirt tracks. Post-production and VFX were handled by Forager, who integrated a warm, analogue film aesthetic to ground the digital performance of the EV within a naturalistic outdoor environment.

Style

Horizontal, Cinematic, Warm

Techniques

Analogue / film, Low-key / chiaroscuro, Slow motion

Industries
Electric / EV
Color
Cobalt
Pure White
Background

Road

Context

TVC / TV Commercial

Associated creatives

Forager
ForagerPost Production / VFX
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