Ford: Lightning
Brand
Date
Feb 2022
Description
Ford presents the Lightning, an electric vehicle commercial that blends high-gloss studio aesthetics with the grit of outdoor driving. The campaign leans into cinematic sequences to emphasize the truck’s design, featuring close-ups of exterior badging and the signature illuminated front light bar. Produced by Chrome Productions with creative direction from GTB, the spot transitions between controlled, intentional lighting reveals and dynamic live-action sequences. The footage captures the vehicle navigating rural terrain, focusing on the interplay between the performance-oriented EV platform and the natural landscape.
Style
Horizontal, Cinematic, Warm
Industries
Color
Navy
Context
TVC / TV Commercial
Associated creatives
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