Ford: How to Capri - Carshare
Brand
Date
Aug 2025
Description
Ford explores car-sharing utility in this campaign, featuring a man navigating an urban environment characterized by retro cinematic aesthetics. The visuals lean into an analogue film quality, utilizing 1980s-inspired styling and split-screen framing to establish its visual rhythm. Developed by Wieden+Kennedy London, the project features production support from Arts & Sciences London. The sound design and post-production duties were handled by RASCAL, with additional editing provided by STITCH London.
Style
Horizontal, Cinematic, 1980s, Retro
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Caramel
Denim
Background
Street
Context
TVC / TV Commercial
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