Ford: Blue Advantage

Jun 2022

Ford's campaign for its Blue Advantage certified pre-owned program centers on the reliability and assurance inherent in the vehicle inspection process. Set against a quiet suburban backdrop, the spot features a direct conversation between two neighbors, contrasting the casual setting with the rigorous standards behind the certified pre-owned label. Utilizing a live-action technique with a shallow depth of field, the cinematography maintains a clean, natural light aesthetic. The narrative bridges the gap between everyday interaction and the dealership experience, incorporating shots of inspection paperwork to anchor the brand's promise in tangible detail. Creative development was led by GTB, with music and sound production provided by Yessian Music.

Horizontal, Commercial, Clean

Natural light

Street

TVC / TV Commercial