The Get Fresh campaign for Foot Locker, produced by ALTERED.LA, explores urban fashion culture through a dynamic mixed-media lens. The project leverages a combination of live-action sequences and hand-drawn cartoon cityscapes to frame its subjects.
With rhythmic musical accompaniment and energetic pacing, the visuals incorporate saturated primary colors and bold graphics. The piece utilizes a mix of animation and live-action techniques to document street-level activity, from skating to studio visits, within a stylized urban aesthetic.
