Foot Locker Get Fresh 2023

About

Foot Locker Get Fresh is a dynamic mixed-media campaign video created by ALTERED.LA. The piece seamlessly blends vibrant hand-drawn cartoon cityscapes with live-action sequences featuring a Black man walking the streets, skating, and receiving a tattoo in an ink shop. Bold graphics, saturated primary colors, and stylized street settings define the visual aesthetic. The project highlights urban fashion culture with energetic pacing and rhythmic musical accompaniment.