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Foot Locker Get Fresh 2023

About

Foot Locker Get Fresh is a dynamic mixed-media campaign video created by ALTERED.LA. The piece seamlessly blends vibrant hand-drawn cartoon cityscapes with live-action sequences featuring a Black man walking the streets, skating, and receiving a tattoo in an ink shop. Bold graphics, saturated primary colors, and stylized street settings define the visual aesthetic. The project highlights urban fashion culture with energetic pacing and rhythmic musical accompaniment.

Brand

Foot Locker

Project

Foot Locker Get Fresh 2023

Keywords

black man walkingblack manman walkinganimated city streetanimated citycity streetred t shirtt shirtblack shortsshortssneakersskateboardred headphonesheadphones

Credits

ALTERED.LA
Production
ALTERED.LA
Representation / Agent

Styles

DocumentaryHorizontalActionRetro

Techniques

Animation

Industries

Sportswear

Context

Advertising Campaign
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