Foot Locker
Hoops Live Here
Brand
ProjectHoops Live Here
Date
May 2026
Description
Foot Locker presents 'Hoops Live Here', a commercial campaign focused on the retail experience. The production features a candid interaction between a store referee and a customer, set against a backdrop of organized athletic footwear shelves. Developed alongside agency Derek Siegel, the film leans into a clean, live-action technique to highlight the store environment. Biscuit Filmworks handled the production, while post-production and VFX were managed by Company 3 LA and Pariah.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Background
Retail Store
Context
TVC / TV Commercial
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