FIGS

Jan 2026

This brand film for FIGS, titled 'It Takes Heart to Build Bodies That Break Records', draws a parallel between the endurance of elite athletes and the precision of medical professionals. The narrative features former Olympic alpine skier Lindsey Vonn navigating her physical recovery, intercut with historical racing footage and scenes within a clinical hospital setting. Developed in collaboration with agency Mother London and production house Stink Films, the piece utilizes a cinematic, live-action technique to bridge the gap between high-stakes sports performance and specialized care. The visual language leans into a grainy aesthetic, employing slow motion to emphasize the physical rigors of injury and subsequent rehabilitation.

Horizontal, Action, Cinematic, Grainy

Slow motion

Fitness

Brand Film / Corporate Video