FIGS

Jan 2026

This brand film for FIGS, titled 'It Takes Heart to Build Bodies That Break Records', centers on the intersection of elite athletics and medical care. The narrative bridges the gap between historical racing footage of former Olympic alpine skier Lindsey Vonn and the diagnostic reality of her recovery process within a clinical environment. Produced by Stink Films with creative direction from Mother London, the film utilizes cinematic live-action techniques to contrast high-stakes competition with the precision of medical intervention. The visual language incorporates grainy textures and slow motion, shifting from diagnostic MRI and X-ray imaging to the rehabilitation work performed by surgeons and therapists.

Horizontal, Action, Cinematic, Grainy

Slow motion

Fitness

Brand Film / Corporate Video