Fight
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2025
Description
The brand identity for Fight, developed by The Negra, explores a bold visual language centered on high-contrast typography and dynamic motion. The project integrates graphic design with cinematic live-action elements, leveraging motion graphics and clean UI illustration to establish a consistent aesthetic across digital and physical touchpoints. The visual system utilizes a striking palette of red and black, incorporating animal iconography and vector-based compositions. Through a mix of editorial layouts and layered motion design, the project balances commercial branding with artistic graphic techniques, showcasing a cohesive structural approach to visual identity.
Style
Horizontal
Techniques
Typography
Context
Brand Film / Corporate Video
Associated creatives
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