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BrandFight
ProjectBrand Identity
Figure in a white sheet ghost costume standing on a grassy hillside path with bold red typography overhead for a brand identity project.

Fight Brand Identity 2025

Associated creatives

The Negra
The NegraGraphic Design

Tags

bold red typographyred typographytypographyfigure in sheetghost costumelandscape photograph

Description

This graphic design presentation for the Fight brand identity project features bold, glowing red typography set against an expansive, muted landscape. A figure draped in a white sheet costume stands centrally on a grassy hillside path, framed by layered promotional text and brand statements in red. The piece incorporates distinct typographic hierarchies and editorial layout elements across a natural horizon background. Created by The Negra as part of the brand identity project for Fight.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Crimson (40%)

Background

Meadow

Context

Advertising Campaign