Fidelity Be Invested Campaign: BTS Split Screen 2025

About

This behind-the-scenes split-screen video for Fidelity's Be Invested campaign contrasts black-and-white storyboard sketches with corresponding live-action footage. The sequence highlights various scenes depicting people interacting in domestic and urban environments, showcasing the creative process from concept to final production. Created with contributions from AnalogFolk, Universal McCann, Untold Fable, and Suite Post, the video illustrates financial investment themes through narrative vignettes.