Fetch: "Ribs" Director's Cut
Brand
Date
Dec 2024
Description
Fetch presents the "Ribs" Director’s Cut, a commercial film capturing an elderly protagonist enjoying a barbecue meal while navigating rewards via smartphone. The narrative unfolds across a series of domestic, warmly lit environments, moving from a curated living space to a retro-styled music room. The production leans into a cinematic aesthetic, utilizing live-action technique to detail the arrival of a delivery and the character's digital interactions. Development and creative oversight were led by agency Anomaly, with production handled by SMUGGLER and post-production and VFX services provided by Fin Design + Effects.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Jet Black
Crimson
Beige
Background
Living Room
Context
TVC / TV Commercial
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