Fetch
"Ribs" Director's Cut
Brand
Project"Ribs" Director's Cut
Date
Dec 2024
Description
Fetch presents a director’s cut of their latest CPG campaign, 'Ribs,' focusing on the brand's reward-based delivery experience. The narrative centres on a woman integrating the mobile interface into her daily routine, from scanning receipts to anticipating a rib delivery. Directed by SMUGGLER with creative development from Anomaly, the production leans into a vibrant, nostalgic aesthetic. The spot utilizes a live-action technique featuring warm lighting and curated set design, with post-production and VFX handled by Fin Design + Effects.
Style
Horizontal, Action, Cinematic, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Crimson
Beige
Background
Living Room
Context
TVC / TV Commercial
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