Fetch

Dec 2024

Fetch presents the "Power Tools" Director's Cut, a campaign spot for the digital platform that dramatizes the utility of its rewards program. The film cycles through a series of stylized vignettes, pairing everyday household interactions with the functional benefits of the app. Crafted with a cinematic aesthetic, the production utilizes moody, low-key lighting punctuated by vibrant blue and green accents. The narrative unfolds through retro-inspired art direction, featuring characters in period-appropriate casual wear as they maneuver between heavy machinery and smartphone interfaces. The project was developed by Anomaly, with production handled by SMUGGLER and post-production and visual effects provided by Fin Design + Effects.

Horizontal, Cinematic, Moody, Retro

Apps & Digital Platforms

Living Room

TVC / TV Commercial