Ferrari

Mar 2026

The Ferrari Style S/S26 collection lookbook masterfully bridges the gap between high-octane automotive heritage and contemporary luxury fashion. By harmonizing the sharp, technical silhouettes of utility-inspired menswear with refined womenswear, the project presents a vision of modern elegance that feels both grounded and aspirational. Under the creative influence of designer Rocco Iannone, the imagery channels an editorial aesthetic that leans heavily into cinematic storytelling, utilizing high-contrast studio strobe lighting to emphasize the collection's rich textures and vibrant color palette. Photographer Mattia Guolo anchors the campaign with a sophisticated visual language, oscillating between sterile, polished studio environments and evocative street-side compositions that feature the iconic Elizabeth Tower. The narrative is further elevated by the deliberate use of 35mm film techniques and motion-blurred accents, which lend a tactile, authentic quality to the fast-paced, lifestyle-driven imagery. Featuring model Joel Ortiz as a central figure, the production captures a balance of sharp tailoring and graphic equestrian-inspired motifs, all set against a backdrop of stark, monochromatic architectural prints. With precise hair styling by Massimo Gamba and nuanced makeup by Arianna Cattarin, the lookbook achieves a cohesive, polished feel that reinforces the brand's identity. This project serves as a masterclass in fashion editorial, proving that the synergy between engineering precision and sartorial craft can create an enduring, luxury-forward narrative for the upcoming season.

Lifestyle, Editorial

Studio strobe

Luxury Fashion Houses, Fashion