Ferrari: Ferrari Miami Capsule Collection 2024

May 2024

The Ferrari Miami Capsule Collection 2024 campaign highlights a transition into high-end leisure wear through an editorial lens. Designed by Rocco Iannone, the collection is defined by technical fabrics, graphic branding, and a muted, coastal-inspired color palette that leans into a refined resort aesthetic. Captured by photographers Bruno + Nico, the imagery makes extensive use of soft, diffused natural light to emphasize the textures of silk, nylon, and technical textiles. Styling by Jacob K centres on minimalist silhouettes, incorporating accessories like shield sunglasses and driving-inspired elements to ground the collection within the brand’s motorsport heritage. Featuring models Annie Arnander, James Eric Hickok, and Ruben Aiello, the campaign is set against expansive, open-horizon backdrops. The execution remains clean and polished, maintaining a consistent editorial approach across both static portraits and environmental shots.

Lifestyle