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Ferrari: Ferrari F/W 24 Social Campaign

Brand
Ferrari
Date

Jun 2024

Description

The Ferrari Fall/Winter 2024 social campaign presents a contemporary vision of luxury fashion, characterized by clean lines and an industrial aesthetic. Photographer Nick Soland captures the collection against brutalist concrete environments, emphasizing the tactile qualities of high-gloss leather, denim, and structured knitwear. Designed by Rocco Iannone, the work leans into an editorial look, utilizing natural light to accentuate the movement of satin and the architectural silhouette of the garments. With grooming by Alessandro Squarza and makeup by Arianna Cattarin, the series maintains a sharp, desaturated aesthetic that highlights the collection's material contrast against raw, weathered surfaces.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Color
Jet Black
Context

Advertising Campaign

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