Ferrari

Jun 2024

Ferrari’s Fall/Winter 2024 social campaign presents a stark, industrial vision of modern luxury. Captured through the lens of photographer Nick Soland, the series leans into a brutalist aesthetic, utilizing raw concrete textures and clean, architectural studio interiors to frame the collection’s focus on high-shine leather, heavy knitwear, and tactile silhouettes. Designed by Rocco Iannone, the apparel is brought to life through a series of vertical editorial portraits that prioritize material contrast. The execution employs a mix of natural light and soft, directional illumination, often leaning into desaturated color palettes to emphasize the structural tailoring of the garments. With grooming by hair stylist Alessandro Squarza and makeup artist Arianna Cattarin, the campaign maintains a polished, contemporary feel across all subjects, including models Alessandro Cagnassi, Angie Yien, and Victor Shalomi.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign